Annandale, VA
USA•

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

Whitney's Portfolio

WHITNEY'S PORTFOLIO

Updates underway! For now, click on the thumbnails to see and learn more about each project.

Feel free to contact me if you have any questions about my work or would like to see a copy of my CV.

You can also see many of my book designs on this Pinterest Board!

Geodes Product exploration

Trade BOOK DESIGN

Indie Book Design

Lettering & Logos

WEDDING PAPER

Branding & Identity

Inking, crafting, painting

STUDENT PORTFOLIO

Ephemera

Quick, low-stakes exercises in creativity